India’s office market is off to an exceptional start in 2025. In the first half (H1 2025), large companies leased nearly 48.9 million sq ft of office space across India’s top cities, the highest H1 ever recorded. Flexible workspace operators made a significant contribution, and Global Capability Centres (GCCs) drove a substantial portion of demand.
In the latest edition of Perspectives by Q, Michael Sim, Head of India & Australia at JustCo, shared with Paras Arora, Founder & CEO of Qdesq, how these market dynamics have shaped JustCo’s entry strategy. The conversation reveals more than just an expansion plan—it shows a blueprint for how premium flex will need to compete and thrive in India’s evolving market.
Why India, Why Now?
For JustCo, India was never a matter of “if” but of “when” and “with whom.” Michael Sim highlighted that India’s dynamic startup ecosystem, entrepreneurial workforce, and enterprise shift toward flexibility made it a natural fit for JustCo’s regional vision. With conditions now aligning, the timing was right to bring the brand’s premium offering to India.
The Collective: Setting the Tone at the Top
Unlike many international players that begin with mid-market formats, JustCo is making its India debut with The Collective—its luxury, design-forward workspace concept. Positioned at the “top of the pyramid,” The Collective is built for C-suite leaders, innovation-driven enterprises, and global corporations seeking elevated environments.
The move is deliberate. As Sim noted, India’s coworking sector already has its fair share of budget and mid-tier operators. By starting with The Collective, JustCo is sending a clear message: it wants to be associated with prestige, exclusivity, and premium experience from day one.
Reading the Indian Flex Landscape
India’s flex market is evolving rapidly, with demand being fueled by startups, SMEs, and large enterprises alike. The biggest opportunity, according to JustCo, lies in bridging the white space between premium coworking and traditional office leasing. That means building workspaces that are not only flexible and cost-efficient but also community-driven, hospitality-led, and globally consistent.
And while Tier 1 markets remain a priority, the conversation hinted at growing attention to Tier 2 cities, where decentralisation and hybrid work are creating new opportunities.
Why Delhi NCR First?
In a market where many expected Bengaluru or Mumbai to be the first stop, JustCo’s decision to start in Delhi NCR stood out. The region combines corporate headquarters, mature demand for premium offices, and scalable infrastructure, while being relatively less saturated in the luxury segment. For JustCo, it was the ideal launchpad to make a bold first impression and set the tone for its India journey.
Expansion with Precision
Globally, JustCo aims to more than double its footprint to 120+ centres in five years. India will play a critical role in that trajectory. While the brand isn’t chasing aggressive short-term numbers, the intent is clear: India will be a pillar market in JustCo’s APAC growth story.
What Sets JustCo Apart
For corporates, the real value lies in JustCo’s regional footprint and enterprise-ready consistency. Members who sign in Delhi NCR can expect the same design, service, and technology standards in Singapore, Sydney, Seoul, or Tokyo. This cross-border replication, paired with customisable solutions and enterprise-grade fitouts, is where JustCo sees its biggest edge over local operators.
Closing Thoughts
The JustCo × Qdesq conversation was about redefining how premium flex is introduced in India. From choosing Delhi NCR as the launch market to positioning The Collective as the spearhead, every decision reflects intent and precision.
India’s flex sector is no longer about volume alone. It is about quality, scalability, and alignment with global occupier needs. JustCo’s entry, in partnership with Qdesq, is poised to raise the bar on all three fronts.
These are only highlights from the conversation. To dive deeper into the full discussion between Michael Sim and Paras Arora, head to the latest edition of Perspectives by Q on LinkedIn.
